Project Overview
Saltwater is a commercial water company that required a distinctive and memorable brand identity. Our task was to create a logo design that would reflect the company's commitment to providing pure, high-quality water solutions while conveying professionalism and reliability.
The logo needed to work across various applications, from product packaging to corporate communications, while maintaining its impact and legibility. Our design approach focused on creating a clean, modern aesthetic that would resonate with both business clients and end consumers.
Our Design Approach
We followed a comprehensive design process to create a logo that would effectively represent Saltwater's brand values and market position.
- Research and concept development
- Typography and color exploration
- Symbol and icon development
- Refinement and implementation guidelines
Design Elements
The final logo design incorporates fluid shapes and clean typography to represent water's purity and movement. We chose a sophisticated blue color palette that communicates trust and professionalism while maintaining strong ties to the water industry.
The logo is designed to be versatile, working effectively across different mediums and sizes, from large format signage to small business cards and digital applications.
